WHY I CHOSE THESE COMPANIES
(where to Advertise)
I will recommend the following media houses (Newspapers) as best options for you advert.
They are not listed according to importance but listed as they flow in my head. Please make good enquiries on how to advertise with them. Soon I will tell you how to get it cheaper from them.
- The Guardian
The Guardian is an independent daily newspaper published in Lagos, Nigeria, by Guardian Newspapers Limited. The Guardian has been described as “Nigeria’s most respected newspaper”.
The Guardian was established in 1983 by late Alex Ibru, an entrepreneur, and Stanley Macebuh, a top journalist with the Daily Times newspapers.
The Guardian was a pioneer in introducing high-quality journalism to Nigeria with thoughtful editorial content. The paper was first published on 22 February 1983 as a weekly, appearing on Sundays. It started daily publication on 4 July 1983. Its website is: http://www.ngrguardiannews.com/
Advert website Link: http://www.ngrguardiannews.com/advertise-with-us/
- The Vanguard
The Vanguard is a daily newspaper published by Vanguard Media, based in Lagos, Nigeria.
Vanguard Media was established in 1983 by veteran journalist, Sam Amuka-Pemu with three friends. The paper has an online edition. The newspaper is one of the few in Nigeria that is considered independent of political control. In June 1990, the paper was briefly suspended by Col. Raji Rasaki, Military Governor of Lagos State.
The website is: http://www.vanguardngr.com/
Advert website Link: http://www.vanguardngr.com/advertise-with-us/
The Punch newspaper was founded by two friends, James Aboderin, an accountant and Sam Amuka, a columnist and editor at the Daily Times. Sam Amuka became the first editor of the Sunday Punch.
In November 1976, a few years after the first print of its Sunday edition, the duo started printing their trademark daily newspaper. Both editions were designed to favor a friendlier apolitical approach to news reporting, combining footages of social events with everyday political news.
The paper sustains itself by delving into broad issues that interest a myriad of people. Its website is: http://www.punchng.com.
Advert website Link: http://punchng.com/advertise-with-us/print-advert-rates/
- The Nigerian Tribune
The Nigerian Tribune newspaper is published in Ibadan in Nigeria. It was established in 1949 by Obafemi Awolowo and is the oldest surviving private Nigerian newspaper.
In the colonial era, the newspaper served as the mouthpiece for Awolowo’s populist welfare programmes. It also played an important role in defending the interests of the Yoruba people in a period when different ethnic groups were struggling for ascendancy.
From independence in 1960 until the 1990s most publications were government-owned, but private papers such as the Nigerian Tribune, continued to expose public and private scandals despite government attempts at suppression. It has http://www.tribune.com.ng/ as its website.
Advert website Link: http://tribuneonlineng.com/tribune-advertisement-rates
- This Day
This Day is a Nigerian national newspaper. It is the flagship newspaper of Leaders & Company Ltd and was first published on 22 January 1995. It has its headquarters in Apapa, Lagos, Lagos State.
As of 2005, it has a circulation of 100,000 copies and an annual turnover of some $35 million (US). It has two printing plants, in Lagos and Abuja.
The publisher was noted for his early investment in color printing, giving the paper a distinctive edge among the few durable national newspapers that exist in Nigeria. The website is: http://www.thisdaylive.com.
Advert website Link: http://www.thisdaylive.com/advertise
- The Daily Sun
The Daily Sun is a Nigerian daily print newspaper founded and published in Ikeja, Lagos, Nigeria. As of 2011 The Sun had a daily print run of 130,000 copies, and 135,000 for weekend titles, with an average of 80% sales. This made The Sun the highest selling newspaper in Nigeria.
The Daily Sun was incorporated on 29 March 2001. It started production as a weekly on 18 January 2003, and as a daily on 16 June 2003. The target audience is young adults in the 18 – 45 years age bracket and in the B and C social economic class.
The paper is similar in format to the popular Sun newspaper of the United Kingdom. Website http://www.sunnewsonline.com
Advert website Link: http://sunnewsonline.com/new/paper-ad-rate/
The Nation is a daily newspaper published in Lagos, Nigeria. The paper’s website says it stands for Freedom, Justice and the Market Economy. Its target audience is the business and political elite, the affluent, the educated and the upwardly mobile.
The Nation has printing plants in Lagos, Abuja and Port Harcourt. The newspaper covers business and economy, public policies, the democratic process and institutions of democracy, sports, arts and culture.
Advert website Link: http://thenationonlineng.net/advert-rates/
- The Daily Champion
The Daily Champion is privately owned, and is published in Lagos. The Executive Chairman and Publisher of Champion Newspapers is Chief Emmanuel Iwuanyanwu is one of the wealthiest of Igbo people.
The Daily Champion covers a wide variety of news, sports, business and community events. The typical article cites two or more sources, slightly higher than the average for Nigerian newspapers, but the newspaper relies more heavily on government and business sources than others, often reporting what the source has said with little analysis or criticism. The website is: http://championonlinenews.com
Advert website Link: http://thechampionnewspaper.com/advertise/
- The National Mirror
The National Mirror is a daily newspaper published in Nigeria. It has a tabloid format. The National Mirror was founded by Prince Emeka Obasi in 2006. Editions include the Daily Mirror, Saturday Mirror and Sunday Mirror.
In August 2008, Barrister Jimoh Ibrahim acquired 100% of the shares of the National Mirror. On 5 May 2010 Global Media Mirror Limited, publishers of National Mirror, took over Newswatch Communications Limited, publishers of Newswatch weekly news magazine. Its website http://www.nationalmirroronline.net
Advert website Link: http://nationalmirroronline.net/new/sample-page/
- The Daily Independent
The Daily Independent is a newspaper published in Nigeria It is based in Lagos. Independent Newspapers Limited was incorporated on 17 July 2001 and started operations in October 2001.
The company publishes the flagship Daily Independent newspaper, and the Saturday Independent and Sunday Independent. The website is: http://dailyindependentnig.com
Advert website Link: http://dailyindependentnig.com/advertise-with-us/
I have deliberately decided to add the web addresses to help you find effective advertisement rates on the websites of these companies. I will consume much space if I have to get it one-by-one for my readers. You may also contact an agent of any of these papers near you.
Why did I choose these companies?
In a nutshell, they are most read 10 papers in Nigeria. So choose the one or the ones you wish to patronize and I promise you will never regret taking that action.
How to make it cheaper for you
You can get the advert rates further reviewed below the advertised rate if you can make direct contact with the office. In my case with the guardian, I made a contact with office and I pay without vats and other charges. You can do the same. The same advert I run for N27,000 is advertised for N32,500 on guardian press.
So find a way of getting inside. You may not wait until you find a cheaper way. You will need to start your business and continue to get solutions. I started paying via guardian agents near my office. But over time I got a link in Lagos that brought me straight in to advert office. Do the same and succeed.
When will you need to advertise?
Every paper has rush days. Place your adverts on rush days. Rush days are the days when their papers are on highest demand.
For example, Tuesday Guardian and Thursday Guardian are the most read. They created the rush because of job related posts they make. As a result I place my adverts on those two days.
So for the papers you will advertise on, find out their rush days and seek to place your adverts then.
Why little cash should not deter you.
I started my campaign with N12,000. A friend who showed me advertising with the dailies was advertising a 1-By-1 classified with the guardian on making money from football bating. He was actually placing the advert around N3,000 but each week he sells about N20,000 in profit.
So what are you waiting for? Start today. Start with smaller ads if you have little cash. Talk with the agent for his or her suggestions. Then win.