How to make Both beautiful and Powerful Blogs that Pay

The first thing that captures every visitor’s interest on a website is the appearance and not the content features. How beautiful a website/blog is continues to keep people or attract them for a revisit. People also judge the authenticity of a website based on how clearly built it is. Believe it or not, many people close up a website that look shabby just a few seconds after they are loaded.

While what determines the look of a website or blog can come from a lot of factors, deciding the platform to build your blog matters a great deal.

In this post, I will look into how to build a beautiful and very powerful blog that can attract visitors all the time. You will be able to see some mistakes people make in setting up blogs and how you can avoid them.


Free or Self Hosted (Paid Domains) -Which Should You Go For?

There are two types of blogging sites you can go for. Free blog sites and self hosted (Paid Domains) blog sites.

When you want to apply free domain/free blogs, there are a few factors you will do well to consider:


  1. You have a shared domain (for example I have this same blog on blogger as
  2. You don’t technically own the blog or its content; the host does.
  3. You won’t be able to make a lot of money on a free blog. Today Google disapproves the use of free names to request for AdSense services.

While these do not stop you from using a free blog to start your blogging experience, it is very wise for this post to mention the factors above to you. In future, I will show you more reasons I will not recommend free blogs for anyone who wants blogging as a business idea. You are on this website because you have chosen blogging as a business idea -as part of our thin air cash project. So you should consider doing a profitable blog based on self hosted names.

List of some free blog Services

* Blogger.Com

Blogger is a free blog website owned and managed by Google. Most of us started blogging with blogger and gained more experience from there. To me, blogger remains the best option for those who are looking for something very quick and very simple.

Many people still use blogger for their blogs but, like I said before, Blogger is a free blog project and will earn you little or no money if you use it for blogging business. Google no longer aprove adsense applications that are coming from Blogger. They want you to start your blog on paid domain. The best way to retain the experiences you have using Blogger website is to link your domain name (private) to your blogger website.

Blogger websites are easily set up and are user-friendly. Within a few hours, you can have a full website or blog already running even without experience from your site.


I think that the most popular blog platform is wordpress. In fact, I choose wordpress because of its versatility. It can be used accross many platforms to build all kinds of websites. WordPress gives you a unique dynamic website on the go if you know your onus well. I build more than 99% of all my clients’ websites on WordPress.

Do you know that WordPress is responsible for 76.5 million blogs and counting! The reason why wordpress is so popular has a lot to do with its flexibility and unique features, such as the ability to customize your permalinks. Beginners and veteran users can comfortably use WordPress to customise websites within a few minutes.

WordPress plugins can also help you to achieve a lot of feat while working with a chosen theme. There are countless plugins and many more a produced on daily bases. Better still, most of these themes and plugins are given free at There are lots of feature that make WordPress unavoidably the best free blog platform. This website for example is built on wordpress.

However, that a website is built on wordpress does not mean that it is a free blog or website. WordPress allows you to host your website and create a sub-domain on This means that you can have for this particular blog. But remember that once this happens, the shortcomings of a free blog then apply.


Ghost is another open-source blogging platform that has a focus on welcoming advanced users into a platform where they have complete control over the look and feel of their website.

Ghost, like WordPress, and Blogger mentioned above, is a free blog project with same shortcomings but it offers a few features that make it stand out from the crowd. It is perfect for starters  due to the implementation of a split-screen editor that offers a live preview on the right while you work on the left.

Ghost has support for multiple users with the ability to work in tandem and collaborate with your team or a fellow author on your blog. Contents are organised in the same way you would see your emails, which makes it easy to pick and choose your workflow. It then means that you can start a Blog without any knowledge of programming of any kind. So long as you can send emails, you can blog using Ghost.

Each content in Ghost can be edited same way you edit an email content and you find them the same way you find emails once you login.

You can try out Ghost platform at



Tumblr is a blog platform that focuses mainly on micro-blogging just like twitter and the like. This term refers to the way posts are uploaded on the platform.

Like Twitter, Tumblr promotes fewer words and more animated Gifs that make posts more attractive and inviting. Tumblr is free and helps bloggers even go more steps in advertsing their long posts of other platforms.

This is a quote from Tumblr:

“We made it really, really simple for people to make a blog and put whatever they want on it. Stories, photos, GIFs, TV shows, links, quips, dumb jokes, smart jokes, Spotify tracks, mp3s, videos, fashion, art, deep stuff. Tumblr is 324 million different blogs, filled with literally whatever.”

What can be easier than this:

“Once you follow a blog, all of its posts show up in your dashboard, just like you’d expect. See something great? Reblog it to your own blog. Add commentary if you like. Make it your own. Other people will do the same to your posts. That’s how you meet people here.”

Visit to find information about Tumblr and how you can use it for free.



I will particularly post about medium from what they posted on their website

Check this out


“Your ideas matter

Medium is a free and open platform where anyone can express themselves. Our world-class editor makes writing simple and fun.

Our easy-to-use tools make sure all your work looks great. It’s simple to integrate photos, audio, and video. And our publishing tools allow you to write once, share anywhere.”

Here, you’ll be able to read other people’s work which will in turn inspire new content for you. Using Medium is a beautiful way to get involved with the spirit of blogging.

There are other free blog platforms that you may wish to checkout. I will not post details about all of them but you can check out these few others:

Weebly -

Wix - 

This is a claim from Wix “Wix unites beauty and advanced technology to create your stunning website. It’s easy and free.”


Squarespace -


Penzu -

This is a claim by Penzu: ”

Whether you’re looking for a tool to record your daily emotions and activities in a reflective journal, keep track of milestones in a food diary or pregnancy journal, or even record your dreams in a dream journal, Penzu has you covered.

Penzu gives you all the tools you need to focus on the ideas you want to preserve, rather than the process of writing itself.”


You can use Google to find out many more free blog platforms that will help you publish a blog without having to register a private domain. Believe me, it works. The only thing you need to do is think about the shortcomings.


Self Hosted (Personal/Private registered) Domain

When we call a blog “free,” we are simply referring to the domain. If you register a blog like this, you have simply registered a free domain for your blog. Your control panel is found inside another person’s website. It has numerous challenges and above all, you stand a chance to lose acceptability by google for monetizing your blog.

The solution to this is creating a self-managed domain. This is a paid domain that is renewable annually.

There are many companies online that offer domain services. We have some names like GoDady, CybeUltra, HostGator, 1And1, Whois Media, Web4Africa, etc. These companies can give you a good service for a very low price. If you are in Nigeria, Web4Africa will help you register your domain in Naira and totally avoid the embarrassment of your card being rejected while paying on international websites.

After registering your domain, you will need to host your blog in a reliable server. The companies I mentioned above can do both domain registration and web hosting. I will also suggest that you use Google search to find more companies who may give you cheaper hosting services online.

Hosting a blog can be as low in price as $1.0 per month. I want you to know that hosting packages very and this reflects on the prices paid for the services by different companies. For example, CyberUltra charges something like $3.99 per month for a Gigabite of space. There are companies who offer unlimited space and may go for up to $10.0 per month.

We also have Cloud hosting that give fair prices. A cloud hosting is far better and faster than the shared hosting services we mentioned above.

So my suggestion is that you use Google service to find what is suitable for the project/blog you want to handle.


After registration of domain and Hosting service have been done, the next step for self hosted blogs is for installation of the blog platform.

In this illustration now, I am going to show you how to start a blog from scratch using WordPress

  • Login to your hosting cpanel (if your host runs cpanel) using the appropriate ip. My login for this website’s Cpanel is This is the address that gets me to the cpanel and it shows a window like this screenshot


  • After logging in, a window like what you see on the screenshot will appear cpanel-login2
  • Scroll down to a point where you will see the SOFTACULOUS APPS INSTALLER cpanel-login3
  • Then Click on WordPress Logo/Icon with WordPress written under it. This will take you to another window which gets you ready to install your wordpress site. That window looks like this: cpanel-login4
  • Clicking on Install or Install Now will get you to another window where you will set up the site initial data as you want them. Look at the resulting screen below: cpanel-login5Fill up the entire form as you see it and be sure to read up information just in case you are doing it for the first time.

Let me help you a little.

This requires you to indicate whether your site was registered as https or just http. In most cases it is http. You will need to pay for the SSL before your domain will procure and extra security feature (https)

Please choose the domain to install the software.
This is asking you to choose a domain or sub-domain according what is found on you cpanel. If for example you already have, this is a sub-domain and it will show for you to choose it among others.


The directory is relative to your domain and should not exist. e.g. To install at http://mydomain/dir/ just type dir. To install only in http://mydomain/ leave this empty. 
This is telling you to choose the point at your website where you want to locate your blog. For example, if you want your blog to be found at exactly on the domain point like, you will leave the directory point empty. But if you would like your website to be found at, say myBlog, the you will write “myBlog inside the directory option.
This requires that you write down the name you want to call your site. What determines the name very often depends on what kind of blog you want to start. Like this blog has a title that relates to Making Money From Thin Air. So name your site accordingly.

At this point, you are expected to describe your blog. So choose what describes your blog/website and write it inside the box.

Next point is the username you want to use to login to your site. Pls note that this is the name that shows each time you are publishing a post as the site Administrator. So if you dont want it to sho Admin in all your posts, you can change it to what you want. For example, if your blog is purely personal experiences blog, and you have decided that the post will bear your name you can write Mendoh as the Admin Username. Also note that the Username MUST not be one word. WordPress accepts multiple words as username. You can use a single name like Mendoh as admin username or Mendoh Uchechukwu. The only problem with using multiple username feature is your ability to remember it when you are logging in otherwise it will result in error.

Bad (18/100)
Admin password is your wordpress login password for your blog, so its your choice to make it what you want it to be.
Choose an email that you want to use for your blog posts. This email receives information about replies or pending comments on your posts. It can also serve as the official email for your blog. So it must be a functional email that you will use for this purpose.
Get to the point where you will choose a template. It looks like this:
At this point, choose a template you want to use. You can use the arrow key to move to see more templates and use the one that will suit you. After that click on install. This is the window that results:
Click on the link that has on it wp-admin. for example, This link gets you to the admin panel or the dashboard of your website. This is where you start writing you posts.
Making your posts on your WordPress Blog
At the menu area of your dashboard, locate the menu item “post” and click on it. This will open a window like this:
Click on Add New and it will open the real posting window that looks like this:
From here, you can do the rest if you know how to read and write. You will see the spaces for title and content. You will also see at the bottom right area where you can manage the featured image. Featured image will show at the top of each post that bears it.
At the right hand side too, you will see categories. This is where you can manage categories. For your posts, the best way to keep them arranged is to manage them in categories. Here is where you do that.
Like this post belongs to Resources, Online Business, Idea Bank categories of this website.
You will need to use Add New Category to create categories as they relate to the blog you want to build.
Plugins Make All the Difference

WordPress is powered by many plugins and each  has a way of impacting the website you are building. For example, the wordpress theme you are using may not have event countdown running on it. If your blog is inviting people to an event and you want them to see as the days get closer, it means you need a countdown plugin.

There is an easy way you get this done inside the same template/theme you are using.
Simply click on “plugins” at the left hand side of the dashboard (Menu) and it will open a window that has all installed plugins. Then Click on Add New to install a fresh plugin (in this case the event countdown plugin). Look at this shot:
Type the plugin you want to search inside the search box called “search Plugin” and that will do the magic you want. but it doesn’t end there. Continue to look for the plugin that has  better votes and read comments to verify that it will do the work you want.
After selection and installation, try and activate the plugin. From this point, depending on the modus operandi of the plugin, it will appear on the menu screen where you can now use it or it can also appear on the widget arear for further use on your blog.
I will dedicate a post on this blog that will teach you step-by-step how to use WordPress from start to finish to publish your blog posts.

Graphics Matter so much
For your blog to be effectively designed and attractive, graphics needs to be better handled.
Try applications like Macromedia Fireworks. Infact, all the graphics you find on ThinaAirCash Blog is done with fireworks.

Must You Add Videos?
This is a question that has a lot to do with you and what you wish to achieve. For example, this post you are reading now does not have a video but another blogger might decide to video-blog the same content -showing all that I have screen-shot as slides. Another blogger may also decide to capture everything on this tutorial on a video and upload to youtube so that his readers can be directed to such a video to help them learn quickly.
A well made video can earn the blogger some Adsense cash if it is monetized.
A video can be embeded on a blog very easily. Simply pasting your YouTube video link on the post will automatically embed it.
Below is a video i made for the installation of the mineral water pot. I purposely want to embed it here to show you what it looks like to embed a video on a post here in WordPress.

So it all depends on you to add a video on your website or not
I am ending this post here.
The next post is a sequel that will focus on how you can make good money, how you can earn consistent income on your blog no matter how long you have been blogging.
I will also show you why it is not a good practice to copy your posts from other blogs and claim they are yours.
I will also show you why Google is the Blogger’s best friend.
On that post, I will show you some of the reasons people fail achieving Google adsense on their blogs.
Join me next time.
To your success


6 Comments on "How to make Both beautiful and Powerful Blogs that Pay"

  1. Up Mendoh!
    INSPIRATION that yields to a positive paradigm shift is what we owe the world.

    • When I hear Paradigm Shift, I remember Stephen R. Covey. If you have time read 7 Habits of Most Successful People and the 8th Habit. These are awesome pieces of ideas packed in books and among the greatest books written by man.

      Thank you Ibe my Mate (fine Arts Classes, National High School, Aba, Nigeria).
      Blogging is a habit for me.

  2. Wow! Mr. Uche, you deserve an award for writing this masterpiece! I hope that you continue this way. Soonest, you shall be nominated as one of the AlaNaija News awardees for Excellence In Blogging And Digital Journalism! Kudos! We love your write-ups! They are helping us to achieve more!

    • Thank You Gabby! Your comment is awesome. I always hope that someday AlaNaija Blog will be among the greatest blogs in Africa. Follow the excitement I have on ThinAirCash and things will definitely turn around.

  3. Hello! I realize this is kind of off-topic but I had to ask.
    Does building a well-established blog such as yours take a massive
    amount work? I am brand new to operating a blog but I do write
    in my diary every day. I’d like to start a blog so
    I can share my experience and feelings online. Please let me
    know if you have any kind of suggestions or tips for new aspiring bloggers.

    • Hello Friend,
      Building a blog is like building a very huge investment so it takes a very massive work as you expected. Frankly speaking, blogs are expected to take a lifetime of work for it to always make money. But the good side is that the more you work on your blog, the less demanding it becomes as other people would be attracted to it to make your work easier and less cumbersome.

      Personally, nothing gives me joy than spending time on my blog and having many people enjoy my posts and get answers to their questions. You will be amazed how passionately you will hold both your blog and your readers.

      For your experiences, the whole world is waiting and I am one of them. Once your blog comes live and ready to launch those experiences, believe me that you will definitely touch much lives. The more your blog is able to touch lives, the more you stand to be rich. While blogs are not get rich quick programmes, they have all it takes to make any serious blogger bigger financially. I make most of my monthly income blogging and teaching others how to blog.

      There are actually some untold activities you must master to make your blog a wealth buster. I know them and some other great Nigerian bloggers do too. The difference now is that I am dedicated and ready to share while a host of other Nigerian Bloggers who know hide what they know and will never expose themselves except on heavy service charges.

      My tips and suggestions are regularly coming on this blog.
      But you can have a quick blogging experience if you contact me personally online.
      You can reach me when you connect me on whatsapp 08032929756. I have a whatsapp group that share my blogging experience and if you demand, I can cue you in to that group. You may also mail me directly on

      I am hopeful to read your success story and to tell it to other soonest.

      To your success

      Mendoh Urch Olivers

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