Believe it or not, blogging has come to change how people do business anywhere.
I know of friends who, like me, stay at their home-offices 24 hrs and do nothing but blog, sleep, eat, listen to news, browse the net, pray, read books, and be happy. Most of these guys live well above 5,000 USD monthly if they do nothing more. In Nigeria, this is good money for a month and can consistently guarantee a comfortable life. Part of what makes this a unique experience is that most of these friends have not blogged for more than 3 years. According to Neil Patel, “Something big has been happening in the world of work.” And he continued to ask in his blog, “How is it possible that so many people, from all walks of life and all ages, are creating blogs and entire businesses online? Can blobs of text, blended with a series of images really possess superpowers? And, honestly, how many people want to read the scattered thoughts of an average person like you or me?”
This was his response:
“This blog you’re reading gets over 2,436,112 unique visitors a year and generates well over a million dollars a year in revenue. Just look at my revenue stats from the last 30 days below:
I do not want to use my experience here or other experiences from some local bloggers that we know for security purposes so I have decided to us this outrageous experience of Neil.
Did you notice how much Neil makes on his blog every month? over Three hundred and Eighty USD.
This is very small compared to how much the richest blogs make their owners.
Pls., take a look at the top-10 most successful and most earning blogs of the world wide web and you will ask yourself why you are still not blogging.
|RANK||WEBSITE||OWNER||MONTHLY EARNINGS||MAIN INCOME|
|1||The Huffington Post||Arianna Huffington||$2,330,000||Pay Per Click|
|2||Techcrunch||Michael Arrington||$800,000||Advertising Banners|
|3||Mashable||Pete Cashmore||$600,000||Advertising Banners|
|4||Perez Hilton||Mario Lavandeira||$450,000||Advertising Banners|
|5||Noupe||The Blonde Salad||$200,000||Private Advertising|
|6||Smashing Magazine||Vitaly Friedman||$190,000||Advertising Banners|
|7||SmartPassiveIncome||Pat Flynn||$153,000||Affiliate Commissions|
|8||Timothy Sykes||Timothy Sykes||$150,000||Affiliate Sales|
|9||Tuts Plus||Collis Ta’eed||$120,000||Membership Area|
|10||Life Hacker||Gina Trapani||$110,000||Advertising Banners|
Take a closer look at the incomes of these blogs and see how wealthy they are
Consider also what they do to earn this large amount of income. For example, The Huffington Post makes over 2,000,000 USD monthly through mostly Pay Per Click advertisement. These include Google Adsense and other related advertisements like AdChoices. They also make money through direct adverts that they place on that website.
The Huffington post also engages in sales of virtual items like e-books, applications,etc, but those are not the main sources of income. Why would a website that only engages in publishing news make such huge income within a month? That is the result of creating content that people want to read and making the people who want them to see them when they matter most.
Believe me, anybody can do the same thing.
In Africa, for example, wealthy bloggers are imaging by the day and they are making more money that they and their family can consume in a month. If you have been following the blogging trend, you would have in mind at least one folk that makes too much money from her blog. She is Linda Ikeji. Interestingly, Linda made most of blog money when Google praised free blogs like their Blogger.com. The LindaIkejisBlog started as a blogger blog and it did extremely wonderful.
With no special design attached and with no uniqueness from other blogger-powered blogs using the same template, Linda was able to create a super-rich lifestyle by working hard to suddenly making her blog popular in Africa with Local and international gossip. Today it is quite difficult to estimate how much LindaIkejisBlog makes the owner but counting on number of advertisements and how much they go for, it is not unlikely that Linda makes over 65,000 USd per month.
What does these guys do that you cannot do?
How have they been able to find their feet in such a competitive place called the internet?
What is holding you from doing the same thing and start achieving income without much stress attached to it?
That you are reading this is clear indication that you believe that blogging can make you rich.
I believe that too. It’s possible, that’s what I know.
Now that you have in mind to blog your way to wealth, the work load has been reduced because you have already decided.
The next set of actions is on how you can go about achieving your dream of living the best life successful bloggers enjoy.
This post is meant to show you step-by-step, how you can set up a money-making blog in a day and how you can there after monetize it to start creating wealth from posting your passion.
What you are about reading is a very lengthy post but it’s worth the time you will invest reading it. If you follow the steps and do your research very well, you will likely not have a reason not to make it.
But if you feel discouraged or decide to jump steps and do it the way you like, chances are that you will fail totally and thereafter regret the time you invested in this programme.
Above all, I wish you success.
Step 1. Release the ideas within
According to my blogging mentor, Neil Patel, “When it comes to creating a money-making blog, you don’t need a revolutionary idea. But, your blog should be focused on something specific.”
No idea on this planet is completely unique or original. During my startup days in blogging, I read an article that says that every writer steals.
While the article is not calling writers thieves, it openly encourages new writers not to feel that they are not doing well because they had copied ideas from the people they call original.
In his e-Book, Headline Hacks, Jon Morrow wrote something at the introductory part, under the heading, In Defense of Stealing; and I feel obliged to share it with you here. He was telling a true life experience when he wrote:
“In college, an English professor said something that changed my life. “The best writers are the best thieves,” he said. “Shakespeare stole his plots from Greek and Roman plays. Thomas Jefferson practically plagiarized the Declaration of Independence from John Locke. Oscar Wilde stole from . . . well . . . everyone. And so should you.”
I was stunned. From Kindergarten on up, we’re all taught that stealing the ideas of others is wrong, and we are threatened with everything from failing grades to expulsion from school for doing it. Yet, here was a college professor (with tenure, I’m sure) telling everyone that the key to great writing is blatant and unrepentant theft. And I had to admit, he had some pretty solid examples. “Can it possibly be true?” I thought. “Could I really be hurting my writing by trying to be original?” My answer, more than a decade later, as a professional writer who has helped to build three of the most successful blogs in the world: Yup.
If you get the sense in what what Jon is saying here, you will realize that everyone copies and without regrets. And there is nothing you can write today and no body has written an idea like it.
But while people can have similar ideas relating to the same topic and while they can have the same exact topic in mind, everyone has unique experiences. You have a completely distinct voice that someone who had listened to some other person’s will still want to hear. It is also likely that you possess something different that has a way of attracting people to you. This is one reason your blog can still stand out despite millions having been written and read on the subject.
This post might not be the first you have read about blogging and making money from blogs. You may also have read some posts that bored you to the point that you decided not to read any more posts on blogging subjects. Hardly ever since have you read past the second paragraph of a post in this niche. But you have gotten far into this one (for whatever reason), likely because you liked something about my presentation or style or that someone had encouraged you to do so.
There are 2 key questions you must consider before you can successfully choose a blog niche where you can make your impression and win readers.
1. Do I enjoy learning whatever I can about this topic I am Choosing?
Wisdom is one of my students at DWIBS (DataSwift WebDesign & Internet Business School). When I granted him an option to choose a niche for his blog, he got confused. He was looking for what is making my other students in higher classes are doing and how those in sports blogs (especially football) are doing better than others. So Wisdom wanted to choose international soccer as his niche. Then he confessed that he had chosen the niche because he feels he will achieve faster results if he work with the niche but his major fear is that he is simply clueless in that field.
Like Wisdom, many people go into blogging with the wrong idea and motive. SOme jump into a niche because they think people will have more interest in this area and quickly they can make it.
But there is a down side to this kind of approach.
If you don’t love the topic that you are writing about, or if you are like Wisdom who is clueless in the chosen niche, it’ll show in your writing and soon, you’ll run out of ideas. You need to blog only on topics you are passionate about; on topics that you can create concepts and ideas that will attract people to want to read from you.
I love everything about web creation and I do best in web graphics. I deeply learnt how to manage wordpress and I can handle any template in joomla. These are my plusses and I can tell you that I can create a webinar that will run for 24 hours teaching any of these subjects. Due to how passionately I get involved and how better I deal with web design issues, it is very easy for me to develop thoughts that I can freely teach to anyone who chose my path.
Again, you need to be naturally curious about it. I spend hours learning new things and relearning old ones so that I can be better at teaching it.
Like the question above goes, do you enjoy learning all you can in the subject you are choosing? If no is your answer, you will not do well in that feild and you will fail to engage your audience to stay with you for a long time.
2. Are There Others Who Are Interested in the Same Things You Love?
The only time your blog will make you money is when you are writing exactly something that can solve someone’s problem or that can make some other person feel better. It can also be something or an idea that will improve the financial status of someone. It can be an idea that relieves someone, improved family life, encourage someone to keep living despite challenges, help someone make progress in academics. It can be anything. You might feel that you are the only one looking for solution for a particular problem.
Let us, for example say that you are checking for a solution for snoring while sleeping. Chances are that you know some other people may be snoring but in your mind, you may think that those others are not looking for solutions online.
Here is why you can succeed if you start a blog on this matter after you have solved yours.
- Other people are seeking what you are seeking
- Other people are also thinking same way you are thinking
- Other people are checking online for solution
- Other people believe that there are other people who may have posted something
- You have a firsthand information on the matter
- You know how sufferers feel about their condition
- You know how difficult it is to solve the problem
- You have strong suggestions to make on solution
- You have a sequence of actions and how to follow them because you had been there.
To see how much people are searching about the subject you have chosen, make a quick google search and you will be surprised what you’ll find.
Take a look at what I got when I tried a search on google for Snoring and this is the screenshot below:
On a broad sense, I made a search on a topic that targets Snoring and the result, as you can see is above17,000,000 results aimed at people that want to know something about snoring.
But we can take a step further to reduce the size of our search and make it much closer by narrowing it down to “How to stop snoring the natural way.”
Look what we get in the screenshot below:
With this last result, we have seen how much people are supplying information because there are much more people looking for those information.
At this point, I feel the need to encourage you to use Google search before going into a niche or choosing a topic. If you choose a topic or go into a niche where you have less results from Google, it’s clear that you are not gonna make it. The point is that the more you find information in a particular niche, the more it clear that many people are looking for it and that is why you find many results for that. Choose a topic or niche area based on considerable Google result.
Secondly, stay away from generic words. Like in above example, writing on the broad sense of Snoring is useless and may not give you the result that you desire. It’s wiser to choose a more specific topic like “How to Stop Snoring” or “effects of Snoring on having a good night’s rest.” Another example is something like someone who wants to start a travel blog. It’s very unwise to use generics like “travel.” Instead, it’s better to choose a more specific topic, like “backpacking.”
I can give you a million examples, but it’s better if I show you.
Step 2: Choose a Name For Your Blog and Get a web host
In a previous post,
I tried to help you see why its not the ideal to use free blogging platforms. Here, it also applies.
I need however to point out that finding a suitable name for your blog is never going to be a cheap experience. After all that will represent your brand for as long as you wish to remain successful in the business. The more your build on this name the more you are building a brand around what you do. This is a very important step that requires all carefulness. .
But, don’t think so much about it. The main key here is to take action and start.
When you’re starting a blog from scratch, there are two most important things you need.
- A fitting domain name (not the free domain from blogger or wix). A personal domain can cost between 9.99 and 25 usd depending on the seller. In this post, I am suggesting you do your name registration and your hosting at BlueHost. A domain name is the name that your blog answers and it gives a pointer to where your published posts are kept.
- A web Hosting platform. A hosting service allows your blog to be viewed over the internet by anyone with a browser. When you do not have web hosting, your blog can’t be seen anywhere online and without a domain name, your blog won’t have an address that can bring your visitores to where your posts are stored. So they are both important for your blog to be found.
You have options to choose from many web hosting companies. You can find so many through a google search on the internet.
If you’re just starting a new blog, I recommend you use the services at BlueHost.
Here is why.
- They are one of the biggest and most used web hosting companies and they offer packages for as low as $3.99/month.
Should you want to start now and save a lot of dollars on web hosting, you can get a discount and a free domain + Hosting from BlueHost if you follow my partner’s link to BlueHost Now.
To have a great experience in choosing a name for your blog, here are some tips that may help you:
- Choose a .com over many others like .info, .net, even .blog. .Coms are easier to remember.
- Try to coin a name that is about 2-3 words. Take a second look at my domain ThinAirCash.Com Sadly, most, if not all single word domains are taken.
- Always use a keyword that represents what your Blog stands for. Foe example, ThinAirCash represents a way of making money out of no physical activities like selling items you have bout. Instead it focuses at making money from ideas (Thin Air) This helps people quickly identify the niche you are promoting and it also helps search engines to distinguish what your blog is all about.
- Do not use numbers and hyphens. Domains like thin-air-cash.com will not easily fly. This is often what happens when the desired name is taken. When I wanted to register mindwell.com for my motivational outfit, I saw that it had already been taken. instead of taking mind-well.com, I chose mindwellonline.com. This is because visitors will forget which exact combination is your domain and they will access your competitor’s website instead of yours.
- Seriously find something memorable or catchy and use it for your domain and this will promote your business. People will easily find you at some guesses.
- Use your name if you want to register personal brands. For example, I have a personal website at Mendohz.Com.
Step 3. Install WordPress – your blogging software
There are several options to run your blog but I highly recommend wordpress. Here is why.
WordPress is user-friendly, it is free, and has so many very powerful tools. With WordPress you can create high quality web-pages with very attractive effects. WordPress makes content management seamless and very easy. I remember the days of MS-Frontpage when we used lines and tables instead of widgets and templates to build websites. At that time, you hardly see individuals who manage their websites by themselves because it requires a lot of effort and techniques. Only a few dedicated people could do that.
If you can send an email from any application then it’s clear that you can use wordpress to create stunning blogs and web pages.
After you get your free domain and hosting account, you can log in and use your first click on the “Install WordPress” icon. I said “Free Domain and hosting account” because you receive afully-hosted domain free of charge for life once you host your site at BlueHost. So long as you keep renewing your account monthly or yearly, you will retain your domain in your name for life.
Let me show you step-by-step how to install your WP (WordPress) and how to work on it.
Below are screenshots showing how to handle WP from BlueHost Platform. I will also show you how to install and use WP on other CPanel Platforms. They are not the same buddy. Because many people use CPanel for their web hosting, I will teach yo how to handle that.
After registration and login at BlueHost, this is what you get:
Choose the “do it yourself” version and click the “Install” button.
Use your third click on the “Check Domain” button.
Your last two clicks will be for acknowledging their terms of service and finalizing your install.
Within a few minute, you’ll have a fully functional WordPress blog before you.
Step 4. Build your blog around a WordPress theme
At blogsphere (Blogging World), WordPress designs of different forms are called themes. Joomla call their designs templates. A theme is an already structured web design created for subsequent manipulation by a user to form blogs/websites. Using a particular them does not mean that all website built around that theme will look alike. No! Most times they don’t because wordpress allows users to have additional options in Plugins. So let us see how you can use a theme to make your design look different in wordpress environment.
At initial installation, your blog will look something like this:
If you decide to leave your blog at the original or default theme used by wordpress at the time, you will have this kind of look for your blog. This is not a nice looking piece of work.
So the best way to handle this and create a good looking blog like Thin Air Cash Blog is by changing the theme.
There are thousands of themes to choose from. You can also swap out your theme any time if you do not like the theme you are using, so feel very free to explore or test out. But I still wish to advice on something.
At wordpress, themes represent what the programmer have in mind and how he/she feels a website should look with many loaded features on board. These features have some unique names but can be placed at different places per choice of theme programmer. There is a problem with this freedom. And that problem can cost you a lot of time if you know nothing about it.
That problem is that if you use a them to make your initial design, it is never going to display the options same way when you switch to next them. Let me use this website to show you what I mean.
This is the current display of this website now on a theme called MH Newsdesk.
This is what you see when you open the thin air cash website. But let me show you how this same website displays when I use other themes
Thinaircash.com on Deserve Theme
The look of Thinaircash.com when viewed on Twenty Fifteen Theme
How Thinaircash.com appears on Twenty Sixteen Theme
This is How Thinaircash.com looks on Super Ads Lite Theme
From what you did see above, the display of the same site looks different from all angle in each of the themes. The only thing that appears very constant is picture which was as a result of the “PIN” concept used to make that particular post appear in the home page.
Were you able to see that the banner got missing?
Did you see that the Menus were rearranged and often placed haphazardly?
Were you able to observe the change in the background?
In all, which of these do you think that displays the best? MH Newsdesk right?
This is because, that was the theme with which the blog was created from start to finish.
My small piece of advice here is that you choose the theme that you have decided to use for the site and consistently work with it until the end your designing project.
Here is one reason this is important.
For each time you revert to another theme, your website/blog changes format and requires you start over with critical adjustments that will take not a small time.
Some themes too may not accept the work you did earlier or may reject the plugin that you installed on the other theme. this will require you start another big work on searching out and using another plugin that will do the same work all over again.
If you check the screenshots above, you will observe that the sidebars did not show. The reason was that the plugin used to feed recent posts to the sidebar was not compatible with the plugin I used to design the site on MH Newsdesk.
Lets continue where we stopped on the steps.
So far we have been able to install our theme but at this time need to manage it or replace it with another.
Log into your WordPress admin. The admin Panel is usually accessed by going to www.yourdomainname.com/wp-admin.
The screen that you see below allows you to enter your user credentials to log in.
Next comes the dashboard and it looks like the screenshot below. If you’re new to WordPress, don’t be worried at the way the dashboard looks. It can be intimidating but a little correct look at it can make your work simpler and easier. Ans as you continue to work here all the time you will be surprisd how farmiler and friendly the dashboard will become to you.
This is the way to install a new theme. Hover over the “Appearance” menu in the sidebar and click the “Themes.” option.
Some WP themes come with installation like the Twenty Thirteen, Twenty-Fourteen, Twenty Fifteen etc… the “Twenty-[Year]” themes. These themes may not suit your project. So how do we bring in other themes to our dashboard or “theme bank?” We add them.
Search for the themes with such variables or search terms that fit what you want. Click the “Add New” button at the top to get access to thousands of WordPress themes.
Use Wp “Feature Filter” to uniquely search for something that will fit your style.
This is how the filters look with the 3 categories of “layout,” “features” and “subject.”
With the filters appropriately applied, make a search and you will be loaded with themes and their features. Remember that you can preview a theme again the current state of your blog.
Let’s say your theme choice now is Verbose, click on its thumbnail and you will get an instant preview of what your blog will look like.
Are you satisfied with the look and feel of the theme on your blog, then click on the “Install” button.
Next, at the completion of the installation, click on the “Activate” button and you’re now good to go.
In some cases, you may not find the themes that uniquely represent your project or what you find does not feel well in your mind. On the other hand, that fine theme you have found [free] loads some adverts on the copyright area or it doesn’t allow you to change the web designer’s signature. Any attempt to do this will corrupt your blog with very annoying error messages. There is a solution for this kind of experience. You can locate places where you will buy premium themes. Premium themes give you all the licence and will never run ad on your theme. They are mostly complete set of themes and they look better than their free versions with everything represented and with more options that are often missing in free versions. You can find premium themes at sites like:
- Elegant Themes.
- Thrive Themes.
- And many more.
Once you are done with choosing a theme, you will then start performing the next set of actions -Start customizing your theme.
Step 5. Customization + Optimization of Your WordPress Blog
We cannot completely deal with wordpress customization on this post. There are a million and one customizations one can make depending on what one wants to achieve. For example, a good looking blog might not have a need for a poll in it. Another blog might be a blog that collects opinions from people who visit the blog.
For the second blog, it is not optional that they will use poll plugin to conduct reliable opinions.
So the customization needs for both blogs will never be the same.
But there are several other forms of customization one can engage in and they are essential to every website/blog.
For example, it is unthinkable for any blog not to have a form of contact. It is also defeating if a blog does not include the purpose of the website. So these features are regular and are part of essential customization of a website.
For this post, we will stick to how to handle most essentials customization on WP.
I can tell you that the most essential part of a wordpress project is the theme. The second most important is the plugin feature. WordPress allows plugins that can add to or extend the functionality of your blog. No blogger would hardly not use these.
While they might seem like basic features, some features you find on most wp blogs were not there originally and may not be found on any wp theme at default.
To start customizing your wp theme, click on the “Customize” button on your active theme.
The sidebar options are not always the same. They vary by themes. Some wp themes do not even have theme options. If you can programme, like some of us, you can tweak the features of a particular theme to create your own theme or you can make a child theme that mix feature and options from many themes.
Site identity is always there because it is part of WP programming. So always look out for that and modify it to your test. To do this, edit the “Site Identity.”
Let me show you how the site identity of this blog looks and you can compare it to what is being displayed on the site itself. Doing this will reveal to you The Blog Name and the BlogTagline. When you’re done customizing this section to your test, click on the “Save and Publish” button.
Get Your Blog Optimized for Search Engine Traffic
Search engine optimization (SEO) is one feature no sane blogger will ever ignore. What can anyone who wants to be successful in Blogging do without SEO.
This is the process by which you can make your website/blog to be found on search engines for specific and related keywords and phrases.
It will be very hard to be successful online if your website is not easily “discoverable” or relevant on the large world wide web. If there is anything a blog should spend considerable time and money on, it should be SEO.
It is an understatement and of cause very disturbing to note that most bloggers know nothing about the SEO idea let alone the procedure. To many of them, they pray for relevance and that search engines pick them automatically and with no deliberate action towards achieving that. No such thing happens.
If you want to know how important SEO is to online business success, examine what happens when you make a deliberate search on Google platform about SEO.
The screenshot you see below is exactly the result when my search query was “Search Engine Optimization.” And the next is “How to improve on My SEO.” And Finally, “how important is seo in internet marketing.”
The truth is that most bloggers fail because of this very costly mistake and I do not blame them because they learnt nothing about that when they were starting up.
For being here on Thin Air Cash Blog, you will not make such mistakes so long as you follow what you read from our blog.
WordPress makes SEO handling insanely easy to optimize through several useful plugins.
Let’s talk about one of them now -Yoast SEO!
The first step to achieving a deliberate boost on search engine relevance is by installing the Yoast SEO plugin on your blog.
Here is the process.
Hover over the plugins menu on the side and click on “Add New.”
Type “Yoast SEO” in the search bar and it will be the first result that comes up.
Click on the “Install Now” button and thereafter, hit the “Activate” button as installation completes.
Find the Yoast SEO plugin at the sidebar as found on this screenshot. Click on this to get to the next stage of its customization.
Locate “Your Info”at the Yoast dashboard so that you can set up the foundations for your blog.
Here is how.
Be sure that you are using the correct Blog/Website name and Tagline. Thereafter, identify yourself as a company or person.
Hit the “Save Changes” button move on to the next step.
Next, go to the “Webmaster Tools” tab and click on the “Google Search Console.” This is a webmaster tool whose responsibility is to submit your site to Google search index and optimize visibility.
Next is Signing in into your Google account. Google connects all accounts and only one account can successfully log you in to anywhere in Google platform
Next, click on the “Alternate methods” tab and select “HTML tag.”
A drop-down menu will appear with your search console meta code. Try and copy the alphanumeric string without the quotation marks. See creenshot.
Next, paste the copied meta code into your Google Search Console text box and click on “Save Changes.”
As you continue to fiddle with Webmaster Central, you’ll learn a great deal about search engines and keyword phrases that work wonders in driving traffic to your blog. You will learn much about what works and what doesn’t really work.
Next, time to go back to “General” tab and continue with the installation wizard.
Here is how it looks.
There are 10 straight but quick steps more to take to thoroughly optimize your wp blog.
First on the list welcomes you to the Yoast environment. Optional as you may wish to skip to the next. On the screenshot below, you are looking at the second step which is expecting you specify the environment your wordpress is running. Select what suits your motive from the list of options.
On Step 3, you tell Yoast what type of website you are running. Since you are doing a blog, choose the option “Blog” and hit “Next.”
Are you a person or Company? That’s what the next step is all about. You can skip this step because you had already filled this option before; still remember?
Step 5, allows you to add any social profiles that are associated with your blog. Click on “Next” when complete.
Then Step 6 focuses on visibility. You may also wish to use the default settings. You can Set your “Posts” and “Pages” to visible and “Media” to hidden.
Next, you’ll need to decide whether you’ll have multiple authors or just you as the owner. Whether you have chosen a signle write blog or multiple authors blog, this can be reviewed in the future.
At Step 8, asks for authorization for Yoast SEO to be able to fetch information from your Google Console.
Click on the “Get Google Authorization Code” button to continue.
Expect a pop-up where you can allow Yoast to access your search console data. Then click on the “Allow” button to confirm access.
Step 9 deals with website verificationand title separator.
The title separator is a symbol used to separate your blog post’s title and the actual website name in the meta title information. This is what helps Google during a search that directs to your blog through a search query.
If you had located this post via Google, chances are that you saw something like “My Every Step Guide to Creating a Money-Making Blog in One Day – Thin Air Cash.”
The dash (-) is the separator. Yoast allows you to choose what you want as separator symbol and you can leave this at default, it doesn’t matter.
Click “Next” when you’re done here.
The 10th and final step is just a congratulatory message to you confirming that you have successfully optimized your WordPress blog SEO settings.
However, we are not yet done with SEO. There are a few other settings to manage.
The last Yoast SEO setting that needs to be configured is an XML sitemap. This is a file that lists the URLs attached to your website.
XML Sitemap helps Google and other search engines crawl your site for new posts and pages. The good news here is that Yoast has a built-in feature that will automatically handle your sitemap updates.
You need to enable all features in the “Features” tab. Here is what you will do. Get to the “Features” tab and set the “Advanced settings pages” to “Enabled” and save the changes.
Once this is done, a new set of menus will appear in the sidebar, check to see “SEO.” Then select the “XML Sitemaps” menu.
Take the “User Sitemap” tab and toggle “Author / user sitemap” to enabled. Don’t forget to save your changes.
Personally I like to enable everything at this point. It’s up to you to handle the options with your preference considered.
To Set up permalinks:
Permalinks are the links that lead to a particular blog post or page. They are part of what is being created when you are starting a post or page in WordPress. By default, WordPress sets the permalinks of each post or page to yourdomain.com/postID; something like what you see on the next screenshot.
The best practice is to create links that can be easily remembered and that can also tell a viewer what to look for.
You can decide how your permalinks would look by setting the structure.
Here’s how to handle this.
Mouse-over “Settings” in the left sidebar and choose “Permalinks.”
A look at the common settings will definitely show you what to do. Make your own choice and “Save” to continue.
You have been able to buy a choice domain and a web hosting. You have also been able to install you preferred theme. And you have actually optimized your blog so that search engines can find it. Good work!
The next step is considered the real work called blogging. This involves the information you post to the public and how you handle them. Content is king, they say.
How you handle this part determines whether you will last in blogging or simple wane.
Step 6. Brainstorming your blog topics
In my DataSwift WebDesign & Internet Business School, I teach brainstorming as a separate lesson. I take time to do so because this will make or mar your hope to be successful in any business that involves creativity and continuity.
The truth here is, most things you will write on your blog will come from you. These will be your personal experiences and believe it or not, you need a lot of work to put them in order to attract people to read them. I have always told my students who want to go into blogging to hold on until they believe so much that they have enough passion for what they want to blog about. I have seen powerful and very engaging blogs based on personal experiences, failures, successes, passion for something and for new things learnt. Being passionate about internet business is the main reason I blog about it.
To successfully choose powerful blog topics, you need to apply the use of questions. You can, for example you questions to direct your thought to what you want to blog about. The answers you give to yourself will do a great deal of work in helping you create meaningful topics.
In my case, I use questions such as:
- What possibly should I write about?
- What can I blog about?
- Should I really start blogging at this time?
If you do it this way, you will likely not have difficulties.
This is what I do in most cases.
I get a pen and paper ready.
I ask the relating questions -the questions that will guide me in my brainstorming.
Then I start providing answers. They do not necessarily be the best answers at that time neither should they be properly arranged.
My goal is usually to get answers rolling out and I will do the severing and organizing later.
Lets see how we can apply these questions in making the work easy. I will use a Father, a student, and a motivational public speaker for my samples here.
1. “What intrigues my readers, what excites, or stirs passion in them?”
- As a father, I am passionate about getting the best of education for my children. I am also intrigued having them as God-fearing children and good citizens.
- As a Student, I am passionate about coming out with the best grades.
- As a motivational speaker, I am always excited speaking to a large audience.
2. “What common challenges do my readers experience?”
- Fathers do not often have time for their family due to highly demanding jobs they do.
- Students do not always understand materials they read no matter how they try.
- Speakers do not have enough participants for their programmes/seminars
3. “What personality traits do my readers possess?
- Parents are often intelligent and can teach well at home.
- Students dedicate more time to learn and are strong enough to learn more.
- Speakers have experiences that can move other positively.
4. “What do my readers love in my niche?”
- Fathers love to enjoy a good time with their family as well as teach them.
- Students love to be the best in their field.
- Speakers love to move people to action.
5. “What do my readers hate in my niche?”
- Fathers hate being disturbed when they are under stress.
- Students hate bulky materials.
- Speakers hate not having audience who will listen to their talks.
You have these questions and answers above to help you develop your blog ideas from assuming you are writing on such niche areas as above.
This guide will help you so much if you can narrow it to your needs.
Here are a few examples you can extract from one answer in your list:
Try to develop catchy headlines that will draw your readers in and make them wanna read your blog.
Step 7. Write your very first Blog Post
This is how wordpress can help you develop your post. WordPress posts are done same way you do your word processing. So there is no fear that you can do this. Follow the steps:
Click on “Posts” in the left sidebar.
This will bring you to a list of your blog entries in descending order. You will only see sample posts in most cases since you are just starting.
Click on the “Add New” button to create a new entry.
From this point on, you can begin to blog, you can begin to make your posts.
Below is the screenshot that shows you the work station for the post.
Click on the icon “Toolbar Toggle” and you will find a few more editing options help perfect your posts. These will be very useful when creating subheadings throughout your articles.
Add you Title first. As soon as this is done, WordPress will automatically generate a permalink based on your preference done earlier on. See screenshot below.
Then start typing the content of your post after all.
To add an image, Click on the “Add Media” button.
You can drag and drop images to the Media Library or click on the “Upload Files” to add images to the library.
After your image has uploaded, select the image you want to be part of the post and click the “Insert into post” button. you can manage the size and can also add link to your image. See the right hand side of the screenshot below.
The image you choose will now attach to the post
After you’ve completed your new article, you’ll need to some work on the SEO optimization using the Yoast SEO plugin.
There are options for post optimization and you are expected to handle this if your posts will be properly optimized.
Here are the necessary settimgs to manage
“meta description” and
This will review and show you what your post will look like when it is discovered in Google’s search engine.
The SEO titles should be attractive to click.
The meta descriptions should explain what your post is all about.
As you begin to optimize your post, find real-time feedback on the Yoast SEO plugin.
Try for as more grren lights as possible. It shows the level of better optimization you can reach. Well, don’t panic even if you have more reds, it all depends on why they resulted.
Finally, set up your featured image.
Click on “Set featured image” at the bottom of the right sidebar.
As the media window pops up, select your image or upload and select and then click on the “Set featured image” button.
Use “preview” to see how your post will look like if you publish it.
Is everything the way you want it?
Then hit the “Publish” button to reveal your work to the world.
Congratulations! You have made your first blog post.
Just in case any changes need to be done, there is nothing to fear about as you can edit your post any other time.